A new chapter of PRIMA Experiences
Every guest a contributor.
Every event a living gallery.
Most events end with four hundred photos split across forty phones. Most of them never travel. None of them get found again.
PRIMA Lens turns a gathering into one shared gallery the moment it starts, with consent on the first capture and a host download at the end.
Already invited? Join an event with a code.
Why we built it
Three ways the night dies.
Every host has lived all three.
Your photos die on your phone
You take eighty shots over dinner. You meant to send them. The week ends. The next week starts.
Tonight those eighty shots sit in a camera roll behind a screenshot of a parking sign and a photo of a recipe.
The only person who knows they exist is you, and even you forget where the good ones are.
Their photos die on theirs
Your best friend got the one good shot of you and your grandfather. She tells you she will airdrop it later.
You both forget by Tuesday. The photo lives somewhere on her phone, never named, never tagged, never opened.
In a year, neither of you can find it. In five years, the phone has been replaced.
The night becomes the third-favorite memory
You spent six months planning the event. You picked the room, the food, the music, the guest list.
Without a shared archive, the night lives as a handful of group-chat screenshots that scroll past in a week.
The room you built becomes a story no one tells right.
From RSVP to recap
Five steps from first guest to final gallery.
Host creates the event
Name it, pick a date, set a vibe. The whole flow takes ninety seconds on a phone. Events with under thirty guests run free, no credit card. The host gets a printable QR code, a shareable link, and a hidden organizer dashboard the same minute the event is created.
A QR code goes on the table
Print it. Project it. Stick it on a name card. Anyone with a phone camera can join in one tap. No app store, no account, no password. The QR carries the event ID and a single-use consent token that survives across the night.
Guests open the camera
The PRIMA Lens camera opens inside the browser. It looks and feels like the native camera, with the same zoom controls, the same shutter button, the same haptic. Every shot lands in the shared event feed the second the shutter fires.
Everyone sees everything live
The feed updates in realtime for every attendee, no refresh. Guests heart, comment, save to their own camera roll, and reshare from inside the event. The room watches itself happen as it happens.
Gallery plus downloads at the end
When the event closes, every attendee gets a private link to the full gallery. The host gets a zip of every original at full resolution, a CSV of opted-in contacts, and a single share-tracked link to post on socials or send by email.
Features
One product, ten things you will use on the first night.
Each one earned its place at a real event.
Realtime live feed
New photos appear for every attendee inside two seconds of capture. The feed scrolls without refresh and surfaces the freshest shot at the top.
Photo plus video
Stills up to four megapixels and clips up to sixty seconds at 1080p. Capture happens in the browser, encoding runs on the device, and the upload starts while the next shot is being framed.
Hardware zoom
On phones with a multi-camera module, PRIMA Lens drives the full zoom range. Pinch to switch between ultra-wide, main, and telephoto without leaving the camera.
Comments and reactions
Threaded comments live under every photo. Reactions roll up to a count at the top of the shot. Hosts can pin one photo to the top of the gallery for the night.
Tracked share links
Every photo carries a private share link with one-tap handoffs to Copy, X, iMessage, WhatsApp, and Email. The host dashboard shows which photos travel and through which channel.
End-of-event zip
At event close, the host downloads one zip of every original file at full resolution. Files are organized by capture timestamp and uploader name, ready for a wedding album or a marketing drop.
Contact opt-in
On the way out, guests can leave their email and a one-line note for the host. The host gets a CSV at event close, not a marketing list bound to a third-party tool.
Image moderation
Every upload runs through an on-device safety pass before it reaches the live feed. The host gets a small queue for anything ambiguous, with one-tap approve or remove.
Add to home screen
PRIMA Lens installs as a Progressive Web App the first time a guest opens the camera. The next event, they tap the icon and the camera is ready in two seconds.
Glass-morphic camera UI
The capture interface uses the same frosted glass and amber accent as the rest of PRIMA. Guests feel like they walked into a real product, not a form.
Use cases
Five rooms we built it for.
BROOKLYN, ROOFTOP, JULY
The birthday on the roof
Twenty-eight people. Two of them are photographers, one of whom is the birthday person. By the end of the night, six hundred shots live in one place. The cake is cut twice on camera from different angles. Three months later the host opens the gallery, types a friend's name, and finds the photo of her and her dad in five seconds, on the phone she is already holding.
TULUM, DESTINATION WEDDING, THREE DAYS
The wedding nobody had to airdrop
Three days, four venues, ninety guests scattered across hotels. The official photographer covers the ceremony. PRIMA Lens covers everything else, from the rehearsal welcome cocktail to the morning-after breakfast on the beach. The couple opens a fourteen-hundred-photo gallery the week they get home, without having asked a single guest to send a file.
LISBON, OFFSITE, QUARTERLY
The all-hands that became a culture page
Sixty people from the team fly to Lisbon. Sessions in the morning, dinner in the evening, a closing party on the roof. Marketing wants assets for the next quarter. Recruiting wants a culture page. Comms wants a recap doc. One event, one shared gallery, one set of rights cleared on the way in.
SOHO, GRAND OPENING, OPENING NIGHT
The grand opening that posted itself
A new room opens. Regulars come early, press shows up at eight, friends of friends fill the bar by nine. PRIMA Lens turns the night into a public-facing reel inside the rights the venue actually owns. The marketing team has three Instagram posts, two TikToks, and a press kit out the door inside twenty-four hours.
RESIDENTIAL, BUILDING-WIDE, ROLLING
Coming soonThe building feed
A condo with two hundred and forty units runs a shared building feed for resident events. Holiday parties, summer rooftop nights, the building-wide barbecue in August. Residents opt in to a feed they can scroll. A new building amenity that costs the operator one number a month.
How we treat your face
Honest about what we collect, honest about what we do not.
Consent on the first capture
The first time a guest opens the event camera, they see the host's policy in plain language. The system records their acceptance with a sha256 hash of the exact text they agreed to. The policy can change later. The hash of what they actually agreed to does not.
No behavioral profiling
PRIMA Lens does not build a profile of any guest across events. The product does not sell, share, or trade faces, photos, or contact information. Revenue comes from hosts paying for events. The product owes the guest nothing except the shared night they walked into.
Hosts hold the keys
Hosts set the event window, the visibility level, and the rights every guest grants. When the window closes, the live feed closes. A guest can request removal of their own uploads and their own likeness at any point, with one tap, no email thread.
Pricing → revenue
Your guest list is a revenue stream.
PRIMA isn't a line item — it's a profit center. Every guest who opens PRIMA Lens at your event is tagged to you for 12 months. When they book a restaurant through PRIMA, you earn 50% of the fee. The night pays you back.
01
Guests join at your event
They scan, capture, and PRIMA Lens lives on their home screen — no app store, no friction.
02
They book restaurants for 12 months
Every reservation a guest makes through PRIMA in the next year carries your host attribution.
03
You earn 50% of PRIMA's fee
Paid out monthly via Stripe. No cap, no clawback after the event closes.
Most Pro events recoup the $49 within the first two guest bookings. After that, the event runs at a profit indefinitely.
Free
$0
For the dinner party you planned last week — and still earns you commission.
- 50% revenue share on guest bookings for 12 months
- Up to 30 guests
- Up to 250 photos per event
- PRIMA watermark on shared files
- Live feed plus end-of-event gallery
- Guest opt-in contact list
Pro
$49 per event
For weddings, offsites, launches, and anything you will print. Typically pays for itself in 2 guest bookings.
- 50% revenue share on guest bookings for 12 months
- Host revenue dashboard with real-time payout tracking
- Up to 500 guests
- Unlimited photos and video
- No watermark, custom event color and logo
- Host download zip of every original
- Share-link analytics dashboard
Enterprise
Talk to us
For residential buildings, hotels, venues, and recurring programs — where the revenue share compounds across every event.
- Elevated revenue share tier, negotiated per venue
- Single sign-on for hosts
- Multi-event dashboards
- Custom retention windows
- Dedicated support engineer
- Pricing scales by venue size
Launch pricing for the first hundred hosts. Sticker price will change; the 50% revenue share will not.
Payouts via Stripe, monthly, after a 30-day reservation settlement window.
Questions
Eight answers before you ask.
Start a gallery. End lost photos. Start earning.
Free for events under thirty guests. Ninety-second setup. No app to download — and every guest you bring on becomes a 12-month revenue share.